宾夕法尼亚大学-市场营销和运营管理理学学士学位Bachelor of Science in Marketing and Operations Management(本科)

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授课学校: 宾夕法尼亚大学University of Pennsylvania

教学点: 0个

开班时间: 滚动开班

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课程介绍

专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts, including:

Creativity-based new product development
Innovation in service manufacturing and new service development
Customer response to next-generation products
The use of conjoint analysis in engineering designs
Platform-owner market entry
Design-intensive innovation

所属院系

进入哪个院系学习？ Wharton School

中国学生入学要求

为来自中国的学生设计 Students must have a minimum score of 600 in paper based TOEFL.

课程信息

学制：全日制

学费：US$51,156.00 (¥ 331,179) /年

开学时间：预计在九月 2022

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留学地点：Wharton School3733 Spruce Street,PHILADELPHIA,Pennsylvania,19104, United States