莫纳什大学-战略沟通管理硕士Master of Strategic Communications Management(硕士)

• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications.

Taught by a combination of leading academics and practitioners in the field, the Master of Strategic Communications Management has a strong applied focus, aligning closely with innovation taking place in the industry.

Drawing on best practices locally and globally, you’ll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. Through core units you’ll build a deep understanding of the application of big data and its role in areas such as determining audience sentiment.

You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.

You’ll have the opportunity to tailor your studies and develop deep knowledge by choosing from one of the following streams:

Communication for Social Change and Development Health Communication Management, Leadership and Entrepreneurship Public Policy and Political Communication Sports Communication

To complete your studies you’ll undertake a capstone unit in Collaboration and Innovation, producing professional or scholarly work that can contribute to a portfolio of professional development. You’ll achieve this via a professional internship, an industry project, a research project or an international study tour.

You’ll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areas across government, corporate, not-for-profit and community sectors. Our graduates are prepared with the skills to succeed in a world of digitalisation and globalisation and are ready for leadership roles such as:

Strategic communication advisor Public relations director Marketing communications manager Communications manager Communication strategist Lobbyist Advertising strategist Political marketing specialist Market research analyst Media management

所属院系

进入哪个院系学习？ Faculty of Arts

中国学生入学要求

为来自中国的学生设计 Entry level 1: Duration: 2 years full-time, 4 years part-time (96 points to complete) An Australian bachelor degree, or an equivalent qualification, and a minimum of two years relevant employment. OR An Australian bachelor degree, or an equivalent qualification, with a Weighted Average Mark (WAM) of 70. Entry level 2: Duration: 1.5 years full-time, 3 years part-time (72 points to complete) An Australian bachelor degree, or an equivalent qualification, in a cognate discipline and a minimum of two years relevant employment. OR An Australian bachelor degree, or an equivalent qualification, in a cognate discipline with a Weighted Average Mark (WAM) of 70. Entry level 3: Duration: 1 year full-time, 2 years part time (48 points to complete) An Australian bachelor degree, or an equivalent qualification, in a cognate discipline and a minimum of five years relevant employment. OR An Australian undergraduate honours degree, or an equivalent qualification, in a cognate discipline with a Weighted Average Mark (WAM) of 70.

课程信息

学制：全日制(1 年)

学费：A$35,000.00 (¥ 172,064) /年

开学时间：2022七月26日, 2022二月28日, 2022七月25日

申请截止日期：

留学地点：Caulfield campus900 Dandenong Road,CAULFIELD EAST,Victoria,3145, MELBOURNE, Australia