莫纳什大学-战略沟通管理硕士(上海交通大学双硕士)Master of Strategic Communications Management (Double Masters with Shanghai Jiao Tong University)(硕士)

• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This international double master's program enables you to complete the requirements of the Monash Master of Strategic Communications Management as well as a second degree with Shanghai Jiao Tong University (SJTU), with one year in Australia and one in China. Drawing on best practices locally and globally, this double master’s will lead you become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications. You’ll be equipped with the skills and knowledge to build effective and ethical stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches

Through core units, you’ll build a deep understanding of big data and how it is used, such as evaluating audience sentiment. Taught by a combination of leading academics and practitioners in the field, this program has a strong applied focus, aligning closely with innovation taking place in the industry. Designed to put your learned technical skills into practice, this double master’s program will help you generate a compelling professional portfolio. Studying internationally and building your cross-cultural competency will further enhance your opportunities for employment domestically and internationally. You’ll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areas across government, corporate, not-for-profit and community sectors. Our graduates are prepared with the skills to succeed in a world of digitalisation and globalisation and are ready for leadership roles such as:

Strategic communication advisor Public relations director Marketing communications manager Communications manager Communication strategist Lobbyist Advertising strategist Political marketing specialist Market research analyst Media management

所属院系

进入哪个院系学习？ Faculty of Arts

中国学生入学要求

为来自中国的学生设计 Entry level 1: Duration: 2 years full-time, 4 years part-time (96 points to complete) An Australian bachelor degree, or an equivalent qualification, and a minimum of two years relevant employment. OR An Australian bachelor degree, or an equivalent qualification, with a Weighted Average Mark (WAM) of 70. Entry level 2: Duration: 1.5 years full-time, 3 years part-time (72 points to complete) An Australian bachelor degree, or an equivalent qualification, in a cognate discipline and a minimum of two years relevant employment. OR An Australian bachelor degree, or an equivalent qualification, in a cognate discipline with a Weighted Average Mark (WAM) of 70. Entry level 3: Duration: 1 year full-time, 2 years part time (48 points to complete) An Australian bachelor degree, or an equivalent qualification, in a cognate discipline and a minimum of five years relevant employment. OR An Australian undergraduate honours degree, or an equivalent qualification, in a cognate discipline with a Weighted Average Mark (WAM) of 70.

课程信息

学制：全日制(2 年)

学费：A$35,000.00 (¥ 172,064) /年

开学时间：2022二月28日

申请截止日期：

留学地点：Caulfield campus900 Dandenong Road,CAULFIELD EAST,Victoria,3145, MELBOURNE, Australia