专业概况
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Why choose this course
Technology has created new challenges and opportunities for businesses, from their products and services, to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.
By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice.
What you will study
This MSc course combines two areas: digital marketing and channel management. Whether you choose the 12, 15 or 24-month version, you’ll explore both fields in detail, studying topics including social media, entrepreneurship and marketing analytics. You’ll also choose two optional modules based on your own interests and career aspirations.
This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who will share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.
Careers and graduate prospects
We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.
Our graduates have gone on to secure roles such as:
- Digital Marketing Manager
- Social Media Marketing Manager
- Marketing Manager or Director
- Digital Marketing Strategist
- Sales and Marketing Manager
- Strategic Marketing Manager
- Brand and Product Manager
- Content Marketing Manager
所属院系
进入哪个院系学习？ FASS - Surrey Business School
中国学生入学要求
为来自中国的学生设计 To apply for one of our postgraduate courses that require a UK 2:1, the grade requirement depends on the institution you have studied at in China. Our usual requirement is 75% or 80% overall. For courses that require a UK 2:2, you must achieve 70% or 75% overall, depending on the institution at which you have studied, IELTS Academic: 5.5 overall with 5.0 in each component
课程信息
学制：全日制(2 年)全日制(1 年)
学费：£20,200.00 (¥ 182,404) /年
开学时间：2022九月13日
申请截止日期：
留学地点：Stag HillStag Hill,Guildford,Surrey,GU2 7XH, England
沪ICP备18018862号-2
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