专业概况
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Why choose this course
The differences between nations and cultures have always posed exciting marketing challenges. Knowledge of international marketing theories and their application is of paramount importance in today’s fast changing global business environment.
Our MSc International Marketing programme provides an excellent stepping stone into an exciting career in international marketing. You’ll benefit from Surrey Business School’s long and continuing tradition of research and teaching in both marketing and retail.
Run by the Department of Marketing and Retail Management, this course will stretch your intellect through its combination of an analytical approach and a global focus.
This course will encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real international marketing problems throughout your studies.
What you will study
Through our specialised modules, we will provide you with a comprehensive insider’s look at core international marketing concepts which will familiarise you with the strategies and tactics used in international marketing and the implications these can have. This course will inspire and mould you into a graduate ready to help tackle global marketing challenges. We’ll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalised world.
Through a combination of lectures, interactive seminars and IT lab workshops, we provide research-led teaching by experienced academics in the area of international marketing and international business. Also, we offer practice-based teaching and learning by inviting experienced practitioners from international organisations. You will also have the opportunity to develop marketing research skills which can be applied to various international marketing issues in your dissertation.
Careers and graduate prospects
We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.
If you decide to enrol with the Chartered Institute of Marketing (CIM) as an affiliate, you can study CIM qualifications without having to complete all of the modules.
For most qualifications, you will only need to take two assessments instead of the usual three. Therefore, you will add an individual award to supplement your degree. There is a fee to join CIM.
Over the years, our marketing courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
- Advertising
- Digital marketing
- Events management
- Media and public relations
所属院系
进入哪个院系学习？ FASS - Surrey Business School
中国学生入学要求
为来自中国的学生设计 To apply for one of our postgraduate courses that require a UK 2:1, the grade requirement depends on the institution you have studied at in China. Our usual requirement is 75% or 80% overall. For courses that require a UK 2:2, you must achieve 70% or 75% overall, depending on the institution at which you have studied, IELTS Academic: 5.5 overall with 5.0 in each component
课程信息
学制：全日制(1 年)
学费：£20,200.00 (¥ 182,404) /年
开学时间：2022九月27日
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留学地点：Stag HillStag Hill,Guildford,Surrey,GU2 7XH, England
沪ICP备18018862号-2
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