爱荷华州立大学-市场营销学士学位B.S. in Marketing(本科)

• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Department of Marketing offers a major in marketing. Students will complete the general education requirements (including business foundation courses), and business core requirements for the Bachelor of Science (B.S.) degree and 18 credits in the major.

A major in marketing acquaints students with the management decisions that surround the satisfaction of customer needs in the purchase and use of goods and services. Examples of marketing decisions areas are product development, pricing, marketing communication, marketing analytics, and personal selling. Completion of the major prepares students for careers such as product manager, marketing analyst, digital marketing specialist, marketing consultant, advertising or promotions manager, marketing researcher, sales representative or manager, and special event manager; in the public and private sectors.

The instructional objective of the Marketing department is to provide knowledge of the marketing process and an understanding of its functions. The students are expected to develop decision-making skills, computational skills, and communication skills with appreciation for global marketplace and ethical concerns. In addition to the basic business foundation and core courses, marketing majors are required to complete 18 credits of marketing or department approved courses.

所属院系

进入哪个院系学习？ College of Business

中国学生入学要求

为来自中国的学生设计 Students must have completed a high school or equivalent qualification. English language requirement: TOEFL: 71 IBT with a 17 or above on the Speaking and Writing sections 17 on all sections on the Paper Based TOEFL (PBT); IELTS: 6.0 overall score with all sub scores 5.5 or above; PTE: 48 overall score.

课程信息

学制：全日制(4 年)

学费：US$26,140.00 (¥ 169,228) /年

开学时间：2022八月23日

申请截止日期：

留学地点：College of Business2200 Gerdin Business Building,2167 Union Drive,AMES,Iowa,50011, United States