专业概况
在这里学什么？
Marketing is a process by which the products and services you desire are conveniently provided in the marketplace. The clothes you wear, the car you drive, the food you eat, and your leisure activities are all partially determined by marketing.
The Quinlan School of Business' BBA in marketing degree program concentrates on the successful combination of strategic thinking and advanced technology. Through the use of real-world case studies, computer-based simulations, and hands-on projects, students learn to apply marketing principles and evaluate the results of their decisions. The synthesis of computer technology, multimedia resources, and thoughtful consumer analysis allows students to apply both the science and art of modern-day marketing to strategic problem situations.
About the Marketing Department
Marketing faculty apply advanced technologies in the teaching and learning of marketing principles and strategy. Across a range of courses, marketing faculty members use cutting-edge computer simulations, multimedia lecture material, electronic databases, Web resources, computer-based statistical models, and actual case studies to enhance the learning environment for our students.
Goal
The goal of the Bachelor of Business Administration in Marketing program is to prepare business professionals for a variety of entry-level roles within the dynamic and evolving field of Marketing. To accomplish this, the Department of Marketing shares the vision, mission, values, and goals of Loyola University and the Quinlan School of Business.
Outcomes
At the completion of the program, graduates are expected to:
- Understand, formulate, integrate, and execute all elements of a marketing plan.
- Develop an understanding of and respect for how and why consumers behave and the influences of cultural, social, and perceptual factors on the consumption process.
- Understand how various elements of marketing mix (offerings, branding, price, distribution and promotion) are combined and coordinated within the framework of a marketing strategy.
- Understand the role and application of digital tools within a marketing plan.
- Apply appropriate research techniques to investigate consumer, social, and environmental trends.
- Distinguish the viability of persuasion through the examination of the currency, relevancy, authority, accuracy, and purpose of available information.
- Discern assumptions and biases that exist among information, misinformation, and disinformation.
- Deliver, engage with, and respond to oral content in a professional manner.
- Produce professional quality written business documents supported by evidence that convey the appropriate tone and style for an intended audience.
- Deliver interdependent, empathic, and global solutions to production, trade, and consumption.
- Incorporate transparency and social justice in all domestic and global marketing decisions.
- Create sustainable solutions to marketing challenges through understanding the ways in which current consumer needs can be met without diminishing the quality of the environment or reducing the capacity of future generations to meet their needs.
所属院系
进入哪个院系学习？ Quinlan School of Business
中国学生入学要求
为来自中国的学生设计 Students must have completed a secondary and high school. A minimum score of 79 is required for the TOEFL, A minimum score of 6.5 for IELTS, 53 on the PTE.
课程信息
学制：全日制(128 学分)
学费：US$43,605.00 (¥ 282,294) /年
开学时间：预计在八月 2022
申请截止日期：
留学地点：Quinlan School of BusinessLoyola University Chicago,16 E. Pearson,CHICAGO,Illinois,60611, United States
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