专业概况
在这里学什么？
The Master of Science (MS) in Marketing Analysis is designed for students interested in a quantitative approach to marketing. The program encompasses marketing research; strategy and planning; mastering analytical tools; and analyzing, interpreting and applying data. Classes are taught by scholars and business leaders who bring the real world of marketing into the classroom.
Program Features
The MS in Marketing Analysis program provides students with skills and knowledge that are sought after by a wide range of organizations. Through the program, students develop an in-depth understanding of:
- The role of data in customer and market analysis
- Data analysis to detect trends, exceptions and business opportunities
- The latest marketing analytic tools
- Decision-making strategies
- How to create marketing strategies based on data collection and interpretation
Learning Outcomes
u200bStudents will be able to:
- Use analytical and problem-solving skills in decision making.
- Produce a coherent written statement and oral presentation of the analysis of a complex business issue.
- Recognize and analyze ethical problems within applied business situations, choose a resolution, and justify that ethical choice.
- Be knowledgeable about the differences among global economies, institutions, and cultures and understand the implications these have on global management.
所属院系
进入哪个院系学习？ Driehaus College of Business
中国学生入学要求
为来自中国的学生设计 Applicants must possess the equivalent of a U.S. bachelor’s degree from a regionally accredited institution.TOEFL – minimum score of 80 iBT TOEFL with no section lower than 17; minimum score of 550 on the paper-based exam; IELTS & IELTS Indicator – minimum overall score of 6.5 on the IELTS Academic. Pearson Test of English (PTE) – minimum English academic score of 53.
课程信息
学制：全日制(48 小时)
学费：
开学时间：2022八月23日
申请截止日期：预计在February, April 2023
留学地点：DePaul UniversityLoop Campus,1 East Jackson Blvd,CHICAGO,Illinois,60604, United States
沪ICP备18018862号-2
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