拉曼大学学院-广告传播(荣誉)学士学位Bachelor of Communication (Honours) in Advertising(本科)

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授课学校: 拉曼大学学院Tunku Abdul Rahman University College

教学点: 0个

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课程介绍

专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

Programme Outline:

Introduction to Mass Communication
Fundamentals of Advertising
Design Fundamentals
Advertising & Society
Fundamentals of Photography
Media Planning for Advertising
Basic Copywriting
Consumer Behaviour and Culture
Communication Theories
Communication Research Methods
Advanced Copywriting
Advanced Photography
TVC Production
Theories of Advertising
Media Audiences / Media Aesthetics
Visual Communication
Statistical Analysis for Communication
Translation and Advertising
Advertising Industrial Attachment
Creative Strategy for Advertising
Codes and Practices of Advertising
Multimedia Production for Advertising
Advertising and New Media / Art Direction for Advertising
Advertising Project I
Advertising Project II
Accounts Management for Advertising / International Advertising

Career Prospects:

Account Executives
Media Planners
Copywriters
Advertising & Promotion Personnel
Social Media Executives

所属院系

进入哪个院系学习？ Faculty of Social Science and Humanities

中国学生入学要求

为来自中国的学生设计 A Level with minimum 2 good passes or other equivalent qualifications recognised by the Malaysian Government. IELTS (Academic) - Band 5.0, TOEFL (Paper-based) - 410, TOEFL (Internet-based testing) - 34, PTE Academic - 36.

课程信息

学制：全日制(3 年)

学费：RM18,566.66 (¥ 29,285) /年

开学时间：2022六月21日

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留学地点：Tunku Abdul Rahman University CollegeKuala Lumpur Campus,Jalan Genting Kelang, Setapak,KUALA LUMPUR,Wilayah Persekutuan Kuala Lumpur,53300, Malaysia