• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.

Why Study Global Brand Management at Griffith College

Our MSc in Global Brand Management programme is available on a full-time basis over a one-year period and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.

• Students will gain knowledge and understanding of key areas of international business management including storytelling, brand identity, marketing models and content production.
• Students will apply learning to real and complex problems experienced by global brands and use their knowledge to find creative solutions.
• Visiting Global Brand Teams devise and monitor real-life practical assignments enabling students to prove themselves on global assignments and gain the confidence, skill and experience to further their personal and professional development in this field.
• Students have the opportunity to further their studies by enrolling on our MBA in International Business.
• A highly practical learning approach taught by a Graduate Business School lecturing team with outstanding industry experience.

所属院系

进入哪个院系学习？ Graduate Business School

中国学生入学要求

为来自中国的学生设计 Applicants must have completed an undergraduate degree or equivalent and/or relevant work experience. Applicants must submit English language proficiency certificates (e.g. IELTS/TOEFL) if applicable.

课程信息

学制：全日制(1 年)

学费：€14,000.00 (¥ 108,688) /年

开学时间：2022九月27日

申请截止日期：

留学地点：Griffith College DublinSouth Circular Road,Dublin,Republic of Ireland