• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Course overview

Our MSc Digital Marketing gives you the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis. You consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing link into the strategic marketing planning process

You examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.

Across all digital channels, every click, interaction, journey and registration is tracked – the learnings from this can enhance marketing and business return on investment. You take the guesswork out of what drives return on investment, examining and applying digital marketing metrics with the aim of increasing online customer engagement/user optimisation. The course has been devised in collaboration with a number of the region’s leading digital agencies, giving you contemporary practice-based understanding.

Top 3 reasons to study digital marketing with us:

• Industry input: we work with brands including Coca-Cola, Apple, Adobe, Microsoft, KPMG, Ernst & Young, and Johnson & Johnson to give you experience of working with global organisations.
• Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Microbiz – a start-up community who provide support and advice for students looking to start a new business venture.
• United Nations’ PRME initiative – we’re a proud signatory of the United Nations’ Principles for Responsible Management Education (PRME) initiative, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the skills to deliver positive change for business and society.

How you are assessed

You are assessed by a range of formative and summative assessment methods to suit the demands and requirements of the applied nature of the programme. These include case study analysis, presentations, self-diagnostic assessments, reflective reports and a research proposal and associated dissertation.

所属院系

进入哪个院系学习？ Teesside University

中国学生入学要求

为来自中国的学生设计 For entry onto a Postgraduate programme, applicants require: (4 year) Bachelor degrees with a GPA 2.7/4.0 or 70% from a Public University; or from a Project 211 University with a GPA 2.6/4.0 or 65%; or from a Private University with GPA 2.75/4.0 or 75%. Please refer the university website for details of the English Language requirements for entry to individual postgraduate degree programmes.

课程信息

学制：全日制(1 年)全日制(16 个月)

学费：£13,000.00 (¥ 117,389) /年

开学时间：2022十月, 2022二月, 2022四月

申请截止日期：

留学地点：Teesside UniversityTeesside University,Middlesbrough,Tees Valley,TS1 3BX, England