• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Course overview:

This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. You gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyze marketing management decisions in an international setting.

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.

The applied nature of the course is one of the highlights of the programme, enabling you to work on live projects. This gives you opportunities to network with local employers and gain invaluable experience of putting theory into practice. The Marketing Analytics in Practice module evaluates ways in which an organization can deliver an online customer experience and the importance of the online presence to develop and support branding and customer-service objectives.

How you learn:

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today. Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

How you are assessed:

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

Career opportunities

This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organizations.

所属院系

进入哪个院系学习？ Business

中国学生入学要求

为来自中国的学生设计 For entry onto a Postgraduate programme, applicants require: (4 year) Bachelor degrees with a GPA 2.7/4.0 or 70% from a Public University; or from a Project 211 University with a GPA 2.6/4.0 or 65%; or from a Private University with GPA 2.75/4.0 or 75%. Please refer the university website for details of the English Language requirements for entry to individual postgraduate degree programmes.

课程信息

学制：全日制(16 个月)全日制(1 年)

学费：£13,000.00 (¥ 117,389) /年

开学时间：2022九月27日, 2022一月17日

申请截止日期：2023一月17日

留学地点：Teesside UniversityTeesside University,Middlesbrough,Tees Valley,TS1 3BX, England