• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The MGM concentration in digital audience strategy is designed for students interested in augmenting their digital skills in the areas of marketing, design and product development. Through a collaborative sequence of courses offered in partnership with other ASU colleges, students can combine the global management skills found in graduates of the traditional Master of Global Management with digital expertise.

Strong quantitative and qualitative research methods provide the foundation of effective digital audience strategy, and graduates of the program master the ability to conduct research to identify and reach target audiences and to demonstrate returns on investments.

The research used to identify and reach target audiences through digital audience strategy includes traditional and emerging methods such as real-time website and social media audience analysis, social network analysis, search engine optimization analysis, surveys, focus groups and competitive analysis. Graduates master a range of methods to inform strategy for specific outcomes.

This concentration is perfect for students who are interested in expanding and refining their digital skills in the areas of marketing, design and product development to complement a strong core of global leadership and management skills. A Master of Global Management from Thunderbird with a concentration in digital audience strategy prepares graduates to take on leadership roles around the world in industries such as entertainment, journalism, public relations, marketing and many others.

Career examples include:

• instructional designers and technologists
• intelligence analysts
• management analysts
• marketing manager
• market research analysts and marketing specialists
• sales managers

所属院系

中国学生入学要求

课程信息

学制：全日制(49 学分)

学费：US$25,200.00 (¥ 160,320) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：Downtown Phoenix Campus411 N. Central Ave.,PHOENIX,Arizona,85004, United States