• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The MS program in digital audience strategy prepares students to design and execute large-scale strategies for connecting digital audiences through a data-driven, multidisciplinary, hands-on curriculum.

Students learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, students develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital content creation. They work with real-world clients to develop, test and execute audience growth strategies in real time.

Through required coursework in ethics, media law and entrepreneurship, students learn to make ethical business decisions regarding consumer privacy, digital data security and community engagement. Through elective courses, students develop additional expertise in areas such as management, audience data and intellectual property.

Students graduate from the program ready to drive audience growth and business development in the digital age.

Career Opportunities

The digital field is rapidly growing and true experts are highly sought after. The Master of Science program in digital audience strategy equips students with the knowledge and skills they need to launch a new career in digital marketing, content creation, social media and SEO. Graduates are empowered and ready to accelerate their current communications career, able to step into leadership positions to lead digital marketing and communications teams.

所属院系

中国学生入学要求

课程信息

学制：在线/远程学习(30 学分)

学费：US$9,774.00 (¥ 62,181) /年

开学时间：2022一月10日

申请截止日期：

留学地点：