• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Marketing Research and Analysis program is designed to deliver the technology-related skills in digital marketing communications and marketing analytics by emphasizing data analysis and the interpretation of data. Graduates will understand how to conduct marketing research, how to use marketing analytics, and how to incorporate data into marketing practice.

Technology, the proliferation of internet users on mobile devices, social media and an enormous growth in data has undeniably transformed the marketing landscape. As a result, more and more organizations are in need of marketing professionals who have the skill set to conduct thorough market research, data analysis, and apply the results.

The Master of Science in marketing research and analysis degree at Texas State University is a flexible, part-time specialized program that will teach you cutting edge techniques to conduct quantitative and qualitative data analysis, and to interpret that data to make effective marketing decisions.

所属院系

进入哪个院系学习？ McCoy College of Business Administration

中国学生入学要求

为来自中国的学生设计 Minimum grade of B in the following: Principles of Microeconomics and Macroeconomics (ECO 2314, ECO 2315 or equivalent) Quantitative Methods and Statistics (QMST 2333 or equivalent) Business Calculus (MATH 1329 or equivalent) Business Finance (FIN 3312 or equivalent)

课程信息

学制：全日制(30 小时)

学费：US$15,420.00 (¥ 98,100) /年

开学时间：2022八月23日

申请截止日期：

留学地点：Texas State University601 University Drive,SAN MARCOS,Texas,78666, United States