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专业概况
在这里学什么?Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing and research. This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career specific courses. The learning process is enhanced with projects, case studies and internships.
Required Courses
Electives (Select Two Courses)
BS in Marketing with Digital Marketing Concentration
With so many advances in technology, today's marketing arena is more complex than ever before. Marketers are struggling to keep up with information being shared and used by their customers on a variety of platforms. Marketing success lies in being able to understand these digital and social platforms, and in being able to seamlessly integrate a range of new capabilities with some of the more traditional ones.
A bachelor's degree in Marketing with a concentration in Digital Marketing from Silberman College of Business will prepare you for a career in this dynamic field and will equip you with the knowledge and skills to plan, design and manage a well integrated marketing strategy.
所属院系
进入哪个院系学习? Silberman College of Business中国学生入学要求
为来自中国的学生设计 High school transcripts, or equivalent, are required for admission and will be used to evaluate admission. English proficiency: TOEFL IBT - 70, TOEFL PBT - 59; IELTS - 6.0; ITEP - 3.7, Pearson’s PTE-A – 53.课程信息
学制:全日制(120 )
学费:US$41,154.00 (¥ 266,427) /年
开学时间:预计在八月 2022
申请截止日期:
留学地点:Silberman College of Business1000 River Road,TEANECK,New Jersey,07666, United States