• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

As traditional print marketing campaigns give way to Internet-based communications, marketing professionals who create new ways to promote products and services are increasingly in demand. In fact, the Bureau of Labor Statistics forecasts that marketing jobs will grow 13 percent by 2018.

You can prepare for these career opportunities through the Bachelor of Science Degree Program in Marketing at St. John's. Offered by The Peter J. Tobin College of Business, the 124-credit program prepares students for marketing positions in for-profit and non-profit organizations. Students learn the basic concepts and skills necessary to be leaders in the field. Courses focus on such areas as strategic planning, pricing, distribution, advertising, promotion and cultural influences on marketing efforts.

The curriculum reflects St. John’s emphasis on providing students with a rigorous education encompassing a strong foundation in the liberal arts and sciences as well as a firm grounding in the basic principles of business.

The program leverages the University's resources as a metropolitan institution by giving students access to invaluable for-credit internship opportunities at leading New York City-area business organizations. This experience, in turn, is highly prized by potential employers.

Career Outcomes

The undergraduate program in Marketing prepares students for marketing-management or professional marketing positions in business organizations. Students are taught the basic concepts and skills needed to practice marketing in modern markets. Some of the skills taught include strategic planning, product, and market planning, pricing, distribution, advertising, promotion, product development and research skills. The importance of cultural, social, personal and psychological factors is emphasized in explaining the dynamics of the domestic and global exchange process. Principles of ethics pervade all course offerings as reflected in the Vincentian tradition of the University.

The program will prepare graduates to:

Demonstrate the ability to apply the competencies of the discipline.

• Describe and illustrate the broad scope, concepts and analytical tools of Marketing.
• Identify secondary data sources, develop scientific questionnaires, and apply statistical sampling techniques to analysis and evaluation of marketing information.
• Research sources and techniques.
• Leverage Technology.
• Demonstrate recognition and understanding of moral, ethical and professional codes of conduct.

Demonstrate recognition and understanding of broad business competencies.

• Describe the financial reporting process and how accounting systems control business operations.
• Describe the importance of economic analysis on the global and national economy.
• Recognize market needs and develop new markets.
• Apply management and human resources development theories to human resource issues and organizational problems.
• Use office productivity software (data bases, presentation graphics, word processing, spread sheets, and Internet research) effectively and efficiently.
• Identify sources of capital, and analyze the impact of participation in the global capital markets.
• Describe the legal and regulatory environment and analyze the impact of changes in relevant requirements, constraints, and competitive practices.
• Describe the use of statistical techniques to analyze business data and discern relationships.
• Formulate an effective business plan for an organization.

所属院系

进入哪个院系学习？ Peter J Tobin College of Business

中国学生入学要求

为来自中国的学生设计 Applicants must: Meet minimum high school or transfer academic requirement; Have a TOEFL of 80 or higher/IELTS of 6.5 or higher/SAT EWR 440 or higher.

课程信息

学制：全日制(124 学分)全日制(124 学分)

学费：US$29,910.00 (¥ 193,634) /年

开学时间：预计在九月 2022

申请截止日期：

留学地点：St. John's UniversityQueens Campus,8000 Utopia Parkway,QUEENS,New York,11439, United States