• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

From analysing trends and developing marketing strategies through to advertising and social media, this programme is the opportunity to break into a creative and fast-paced career that opens up opportunities across a diverse range of industries.

The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.

You’ll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.

Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.

This programme is an ideal choice if you’re looking to start a career in marketing, and offers students the opportunity to learn the fundamentals of the industry, so it’s suitable even if you’ve previously studied other subjects such as finance, the arts, computing, engineering or architecture.

If you have previous marketing qualifications or experience, an ideal choice for you would be our Strategic and Digital Marketing MSc course.

Teaching and assessment

Modules include formal lectures, tutorials, workshops and interactive sessions.

Graduate careers

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.

所属院系

进入哪个院系学习？ De Montfort University

中国学生入学要求

为来自中国的学生设计 Students should have a four year Chinese Bachelor’s degree with 70% for courses requiring a 2:2 classification, and 75% for courses requiring a 2:1 classification. Some courses have additional entry criteria such as a portfolio, work experience or require you to have a degree in a related field. IELTS 6.0 with a minimum of 5.5 in each component or equivalent.

课程信息

学制：全日制(1 年)

学费：£14,600.00 (¥ 131,837) /年

开学时间：2022九月, 2022一月

申请截止日期：

留学地点：Leicester CampusThe Gateway,Leicester,Leicestershire,LE1 9BH, England