• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The course

Study our dedicated digital marketing degree course in the centre of London. If you are a finalist or recent graduate (any subject) wanting to boost your employability this degree course should provide you with the knowledge and skills needed for the digital era.

Being one of a few specialist digital marketing Masters degree courses in the UK you will gain a 360 degree perspective of digital marketing from digital branding and advertising to the consumer journey and metrics.

On graduating you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels.

You will enjoy studying in our historic University of London buildings in central London and work with our experienced academic staff to realise your full potential.

• Great career prospects in digital marketing and any other related discipline
• Flexible studies over two days a week, combined with extensive self-study

Teaching & assessment

Assessment is carried out by a variety of methods including essays, group projects, workshops, case studies and a dissertation.

Your future career

On graduating with a MSc in digital marketing you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels. have a theoretical and empirical knowledge of digital marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of digital marketing.

所属院系

进入哪个院系学习？ Management

中国学生入学要求

为来自中国的学生设计 Students who have successfully completed a Bachelor degree (Xueshi) in an appropriate subject with good grades/GPA and at a reputable university will be considered for entry to a Royal Holloway Master's degree programme. Exact requirements will depend upon the programme they are applying for and the university they have graduated from, but most departments will ask for a minimum of 70-80% or a GPA of between 2.8-3.2/4.0. IELTS: 6.5 overall. No subscore lower than 6.0.

课程信息

学制：全日制(1 年)

学费：£21,500.00 (¥ 194,143) /年

开学时间：预计在十月 2022

申请截止日期：

留学地点：Royal Holloway, University of London, Central London campusUnited States