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专业概况
在这里学什么?The course
The Royal Holloway International Management (Marketing) MSc is a rigorous - and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their professional working life who have studied management previously. It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare you to enter the globalised world of work on a competitive footing, maximising your potential and widening your choices.
On graduating you will have a comprehensive and integrated knowledge and understanding of organisations, their management and the marketing environment in which they operate. As part of this, you will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. The course will focus on an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation.
Teaching & assessment
You will study seven mandatory units in general management over the first two terms. In addition, you will study three research units, including the Independent Report (6-8,000 words) in the last term, giving you the opportunity to study a Marketing issue in depth. You will also participate in a developmental unit over the first two terms, and workshops over three terms.
Assessment is carried out by a variety of methods including written assignments, closed-book examinations, in-class tests, oral presentations, group work and independent research.
Your future career
On graduating with a MSc in International Management (Marketing) from Royal Holloway you will be in a position to take a variety of different career paths. You may choose to combine this qualification with your first degree studies to indicate a market sector or a functional specialism. Important skills are gained for those entering fields such as finance, accountancy and regulatory bodies; we also recognise the role of family and closely held business enterprises for some.
We will help students to recognise their own strengths, skills and abilities so that they can make strong applications for their chosen job or further study.
所属院系
进入哪个院系学习? Management中国学生入学要求
为来自中国的学生设计 Students who have successfully completed a Bachelor degree (Xueshi) in an appropriate subject with good grades/GPA and at a reputable university will be considered for entry to a Royal Holloway Master's degree programme. Exact requirements will depend upon the programme they are applying for and the university they have graduated from, but most departments will ask for a minimum of 70-80% or a GPA of between 2.8-3.2/4.0. IELTS: 6.5 overall. No subscore lower than 6.0.课程信息
学制:全日制(1 年)
学费:£21,500.00 (¥ 194,143) /年
开学时间:2022九月27日
申请截止日期:
留学地点:Royal Holloway, University of LondonEgham,Surrey,TW20 0EX, England