• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The MSc Digital Marketing Management has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skills. The programme aims to enable you to become one of the next generation of digitally-skilled professionals. The course benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures the course meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing. The involvement of industry partners in the programme’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you will have the opportunity to acquire an up-to-date knowledge and the specialist skills with industry best practice. The e-Marketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.

Assessment

Classes will be assessed via a mix of essays, class presentations, reports, projects, group work and class interaction. Exams will take place at the end of each semester in December and April/May.

所属院系

中国学生入学要求

课程信息

学制：全日制(12 个月)

学费：£23,050.00 (¥ 208,139) /年

开学时间：2022九月6日

申请截止日期：

留学地点：University of StrathclydeMcCance Building,16 Richmond Street,Glasgow,Glasgow, City Of,G1 1XQ, Scotland