• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The MSc Marketing is designed for non-business graduates who want to pursue a career in this area. This programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors. You will gain a sound knowledge of the principles of marketing. Most importantly, you will develop an understanding of consumer behaviour in relation to individuals and organisations. We will also ensure that you gain the technical and personal skills necessary to pursue your future career. The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice. The course has many value added features including but not limited to: real-life learning through our live industry consultancy project, ‘International Marketing Works’; high-calibre industry collaboration; research excellence; skills-based teaching.

Assessment

Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth ****.

所属院系

进入哪个院系学习？ Marketing

中国学生入学要求

为来自中国的学生设计 GPA from a four-year undergraduate degree must be: over an average of 70% for 211/985 universities; over an average of 75% for the rest of Chinese universities. IELTS (Academic): 6.5 overall (no individual band less than 5.5).

课程信息

学制：全日制(1 年)

学费：£23,050.00 (¥ 208,139) /年

开学时间：2022九月30日

申请截止日期：

留学地点：University of StrathclydeMcCance Building,16 Richmond Street,Glasgow,Glasgow, City Of,G1 1XQ, Scotland