• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This programme is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. It offers you the opportunity to gain a professional qualification that is highly sought after by employers and the course content is designed to ensure you will be fully equipped to take advantage of the best opportunities for a successful marketing career. You will develop advanced knowledge of marketing strategies, principles, models, theories and practices, and pick up a practical skill-set that is directly applicable to the workplace across a wide range of sectors.

Our 'conversion' Master's can be completed in a single year, from any undergraduate discipline, and offers all the elements of a high-level Master's degree within an innovative and stimulating course structure. Our approach to learning ensures that our MSc in Marketing stays current with industry developments. The programme is built around the very latest marketing research insights into what employers need, current expert thinking and real-world practical experience.

If you are looking for a challenging and exciting career in business that combines an entrepreneurial attitude with a results-driven, hands-on approach, then this is the programme for you. Marketing is a core discipline in virtually every organisation, both commercial and public, and our Master’s degree has been designed to prepare you for a wide range of management roles in areas such as advertising, branding, CRM, marketing, and market research.

The MSc Marketing Management features live learning projects, including three industry weeks. The programme also gives the option of seeing through a practical ‘consultancy project’ focused on an industry-relevant company issue. Our business connections mean we provide opportunities to network with, present to, brainstorm with and do work for the industry.

所属院系

进入哪个院系学习？ Business School

中国学生入学要求

为来自中国的学生设计 The entry requirements for postgraduate taught programmes is 75% from any Chinese institution. IELTS overall score - 6.5, Listening - 5.5 or above, Reading - 5.5 or above, Speaking - 5.5 or above, Writing - 6.0 or above, TOEFL iBT overall score - 90, Listening - 17 or above, Reading - 18 or above, Speaking - 20 or above, Writing - 21 or above.

课程信息

学制：全日制(12 个月)

学费：£21,500.00 (¥ 194,143) /年

开学时间：2022九月27日

申请截止日期：

留学地点：University of AberdeenDirectorate of External Relations,King's College,Aberdeen,Aberdeen, City Of,AB24 3FX, Scotland