• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketers help the firm discover and utilize new technological and market opportunities. Their motivation is to create strong brands and loyal customers in the ever-shifting competitive landscape. This is possible through the efforts of marketers to identify the customers with needs the firm is best positioned to meet. Marketers ensure the firm is offering customers well-designed products and services at just the right price, and makes the products available through the right distribution channels, while promoting product offerings through innovative, informative, and persuasive communications. Career opportunities in marketing exist in every industry, no matter the type and size of business.

The requirements of this program are:

The Core Curriculum requirements and the BBA Degree Requirements

International Business 350 (may fulfill the independent inquiry flag), Marketing 460 (may fulfill the quantitative reasoning flag), and 370 (may fulfill the writing flag)

Nine semester hours chosen from the following courses: Marketing 338, 340S, 363, 366P (may be used as an elective or to satisfy the experiential learning requirement, but not both), 370K, or 372 (any topic)

Additional elective coursework, if necessary, to provide a total of at least 120 semester hours

所属院系

进入哪个院系学习？ McCombs School of Business

中国学生入学要求

为来自中国的学生设计 Other English Language Requirements: TOEFL score of 550 (paper test), 213 (computer-based test).

课程信息

学制：全日制(AT LEAST 120 SEMESTER HOURS)

学费：US$43,964.00 (¥ 284,619) /年

开学时间：预计在八月 2022

申请截止日期：预计在October 2022

留学地点：McCombs School of BusinessThe University of Texas at Austin,1 University Station B6400,AUSTIN,Texas,78712, United States