• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The world of Public Relations is changing at a meteoric rate and plays an instrumental role in many of today’s progressive corporations and nonprofit organizations. Managing communications between a company, a nonprofit, a brand, a product, a service, a celebrity or a politician and its “publics” is critically important in this digital age requiring speed, transparency and engagement all with a 24/7 news and information cycle in mind.

The Public Relations industry requires skilled practitioners with a demonstrated understanding of the dynamic between organizations, individuals, the growing number of media outlets, and of course, the consumer. The practice of Public Relations also demands rigorous thinking and analysis, proficiency in writing, the ability to appropriately present and share ideas, and importantly, to create messages for a variety of audiences.

This is the evolving realm of Public Relations. Public Relations professionals are key employees in government, academic institutions, nonprofit organizations, corporations, team sports and media/entertainment outlets.

The need for Public Relations specialists is growing as is the demand for qualified and diverse emerging professionals to understand and manage traditional and new media outlets, including social media.

You can prepare for these exciting opportunities by earning your Bachelor of Science Degree in Public Relations at St. John’s. Offered by the Collins College of Professional Studies, the program prepares students for careers in Public Relations, Corporate Communications, Brand Communications and Marketing Communications, to name a few.

Students gain the knowledge and skills necessary to succeed in today’s technologically-driven workplace. Benefiting from St. John's location in the media capital of the world, New York City, the program offers extensive internship opportunities in Public Relations, Advertising, Integrated Communications and Marketing agencies as well as Public Relations and Corporate Communications departments of Fortune 500 companies and nonprofit agencies, too.

Career Outcomes

The B.S. Degree in Public Relations prepares students for success by achieving these critical objectives:

• Provide a solid foundation in core business and academic skills including business writing, problem solving, critical thinking, interpersonal and group communication, information design and corporate project management.
• Understand the basic principles, theories and practices of Public Relations and its role in business and nonprofit sectors today and how it successfully integrates with other communications tools.
• Develop a thorough understanding of the departmental roles in a Public Relations agency - Account Management, Research/Consumer Insights, Production and on the client side Public Relations, Marketing Communications and Corporate Communications departments.
• Learn the steps necessary to create and implement a Public Relations campaign from start to finish research, strategy, planning, development, and final implementation.
• Share an historical perspective of the field of Public Relations and its rapid evolution to current times.
• Observe Public Relations efforts with a more critical eye and a heightened awareness of ethical obligations for brands, nonprofits, individuals and institutions.

所属院系

进入哪个院系学习？ College of Professional Studies

中国学生入学要求

为来自中国的学生设计 Applicants must: Meet minimum high school or transfer academic requirement; Have a TOEFL of 80 or higher/IELTS of 6.5 or higher/SAT EWR 440 or higher.

课程信息

学制：全日制(120 学分)全日制(120 学分)

学费：US$29,910.00 (¥ 193,634) /年

开学时间：预计在九月 2022

申请截止日期：

留学地点：St. John's UniversityQueens Campus,8000 Utopia Parkway,QUEENS,New York,11439, United States