• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

Digital marketing is one of the world’s fastest growing industries, and with many companies opting for a digital first marketing strategy, this course can help you become a skilled and strategic graduate in high demand across a range of sectors.

Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

Teaching and assessment

Modules include formal lectures, tutorials, workshops and interactive sessions.

Graduate careers

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.

所属院系

进入哪个院系学习？ Business and Law

中国学生入学要求

为来自中国的学生设计 Students should have a four year Chinese Bachelor’s degree with 70% for courses requiring a 2:2 classification, and 75% for courses requiring a 2:1 classification. Some courses have additional entry criteria such as a portfolio, work experience or require you to have a degree in a related field. IELTS 6.0 with a minimum of 5.5 in each component or equivalent.

课程信息

学制：全日制(1 年)

学费：£14,600.00 (¥ 131,837) /年

开学时间：2022六月21日, 2022九月20日

申请截止日期：

留学地点：Leicester CampusThe Gateway,Leicester,Leicestershire,LE1 9BH, England