• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

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Overview

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector.

You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.

The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.

The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Professional accreditation

The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

Learning and assessment

The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects, simulation and multimedia presentations.

Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole. Emphasis is placed on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.

Career prospects

Our graduates are highly sought after for careers in management, consultancy or advanced management studies.

The sectors and jobs that our MSc students are employed in after graduation vary depending on their previous experience and pathway taken. In terms of career progression, it is useful to consider where alumni are three years after graduation. Looking at the data derived from the School’s ranking in the Financial Times Master’s in Management Rankings, on average 25% of them are in senior management roles and 20% in junior management positions three years after graduation.

所属院系

进入哪个院系学习？ Faculty of Management, Law & Social Sciences

中国学生入学要求

为来自中国的学生设计 For first class degree classification students need to have bachelors degree with 85%; For 2:1 degree classification students need to have 80% and for 2:2 degree classification students need to have 70% are considered. You will need to achieve an Overall Band score of at least 6.0*, with at least 5.0 in each of the four sub-tests (speaking, listening, reading, writing) or 5.5 in each of the sub-tests if you require a Tier 4 visa.

课程信息

学制：全日制(1 年)全日制(15 个月)

学费：£17,682.00 (¥ 159,667) /年

开学时间：2022九月20日

申请截止日期：2022九月27日

留学地点：University of BradfordRichmond Road,Bradford,BD7 1DP, England