• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing encompasses all activities related to the creation, promotion and distribution of goods and services by producers, for consumers. Areas of study include buyer behavior, the development of new products, pricing policies, channels of distribution (including retailing), advertising, professional selling, marketing research and marketing strategy. Marketing requires a combination of analytical, interpersonal, creative and leadership skills.

Professional Sales

Professional sales representatives provide products and services to other businesses. These corporate representatives create value for their business customers by fulfilling needs and helping solve customer problems.

Corporate Retailing

Assistant buyers help determine which products to order and in what quantities, making decisions based on customers’ wants, new product trends and profitability. Planners analyze data and regional differences to determine how much of each product should be sent to each store, ensuring customer demand is met. Product Developers help create brand-new products—from the raw materials to the finished goods—based on customer research, market trends and profit goals.

Marketing Research

Marketing research analysts collect, analyze, interpret and present data for managerial decisions. In a consulting role, you’ll help managers and clients with new product launches, including pricing decisions, measuring advertising effectiveness, sales forecasting and other brand-related opportunities.

Advertising

As an account executive, top marketers will rely on you for strategic ideas to reach target consumers with messages and media that match their motivations to pick one brand over another.

Brand Management

Being a brand manager is like running your own business. You make decisions regarding all aspects of the brand, interact with internal and external partners and have bottom-line responsibility for the brand’s performance

所属院系

进入哪个院系学习？ Kelley School of Business

中国学生入学要求

为来自中国的学生设计 Students must have completed Upper Middle School Graduation Certificate with official English translation bearing the original ink seal of the school. Other English Language Requirements accepted: TOEFL with a minimum score of 550(paper-based).

课程信息

学制：全日制(MINIMUM OF 120 CREDIT HOURS)

学费：US$37,297.00 (¥ 241,457) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：Kelley School of BusinessGodfrey Graduate and Executive Education Center,1275 E. 10th Street,BLOOMINGTON,Indiana,47405, United States