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斯特拉斯克莱德大学-旅游市场营销管理Tourism Marketing Management(硕士)

斯特拉斯克莱德大学-旅游市场营销管理Tourism Marketing Management(硕士)

上课方式:直播,面授
班级类型:小班
上课时段:白天班,晚班
价       格:¥询价

斯特拉斯克莱德大学-旅游市场营销管理Tourism Marketing Management(硕士)课程详情

  • 专业概况
  • 所属院系
  • 中国学生入学要求
  • 课程信息

专业概况

在这里学什么?

The programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism. Students come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading Masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.

Assessment

Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth ****.

所属院系

进入哪个院系学习? Marketing

中国学生入学要求

为来自中国的学生设计 GPA from a four-year undergraduate degree must be: over an average of 70% for 211/985 universities; over an average of 75% for the rest of Chinese universities. IELTS (Academic): 6.5 overall (no individual band less than 5.5).

课程信息

学制:全日制(12 个月)

学费:£23,050.00 (¥ 208,139) /年

开学时间:2022九月27日

申请截止日期:

留学地点:University of StrathclydeMcCance Building,16 Richmond Street,Glasgow,Glasgow, City Of,G1 1XQ, Scotland

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