• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts, including:

• Creativity-based new product development
• Innovation in service manufacturing and new service development
• Customer response to next-generation products
• The use of conjoint analysis in engineering designs
• Platform-owner market entry
• Design-intensive innovation

所属院系

进入哪个院系学习？ Wharton School

中国学生入学要求

为来自中国的学生设计 Students must have a minimum score of 600 in paper based TOEFL.

课程信息

学制：全日制

学费：US$51,156.00 (¥ 331,179) /年

开学时间：预计在九月 2022

申请截止日期：

留学地点：Wharton School3733 Spruce Street,PHILADELPHIA,Pennsylvania,19104, United States