• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This course could be a great launch pad for your career for those who are interested in marketing, but particularly advertising and digital communications. Along with a broad base of marketing knowledge, you’ll gain skills to set you apart as the industry shifts to digital formats and puts an increasing importance of new technologies in the marketing mix.

Teaching is delivered through formal lectures, seminars and workshops in small groups, and online for each module through our virtual learning environment, moodle (which is available through your mobile or tablet). Project work is supervised in 1-2-1 sessions and lecturers are available for drop in sessions too.

Employability

The world of advertising is changing fast – and budgets have shifted from traditional above-the-line advertising media to new digital formats. The knock-on effect has been that media budgets are spread across formats, and managers must now take account of the number of screens we use each day – as well as the consistency and persuasiveness of the advertising strategy. With this degree you can hit the ground running – advertising agencies need informed graduates who are well-versed in industry practice, and this degree is distinctive in its conceptualisation and in its level of practitioner involvement.

所属院系

进入哪个院系学习？ Business Studies

中国学生入学要求

为来自中国的学生设计 To apply for an undergraduate course at LSBU you need to have one of the following: Senior High School Graduation Certificate with a minimum of 70-80% (course specific requirements may apply); Chinese University / College Entrance Examination ('Gaokao') with a minimum of 350-400 in relevant subjects; Vocational College Diploma ('Gaozhi') diploma with average marks of 70% minimum; suitable UK Foundation course with a minimum of 60%; minimum English language requirements are as follows: IELTS 6.0 with all skills at 5.5 or above.

课程信息

学制：全日制(3 年)全日制(4 年)

学费：£14,470.00 (¥ 129,469) /年

开学时间：2022九月

申请截止日期：

留学地点：LSBU Main Site - Southwark Campus103 Borough Road,London,Southwark,SE1 0AA, England