• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

Our Master's programme in Marketing and Management covers core business practices and marketing principles, giving you the range of competencies you need to become a marketing professional or pursue a management career with a specialism in marketing. The programme equips you with the necessary knowledge and skills in marketing and management which reflect relevant research, best practice and innovative thinking to enhance your employability. The programme also serves as preparation for further study or an academic career in marketing.

Throughout this programme, students will have opportunities to develop research and analytical skills, real-life problem-solving capacities, and the personal and interpersonal skills needed to succeed. Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Professional accreditation

The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

Learning and assessment

The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects and multimedia presentations.

Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole.

Emphasis is place on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.

Career prospects

Our graduates are highly sought after for careers in management, consultancy or advanced management studies.

The sectors and jobs that our MSc students are employed in after graduation vary depending on their previous experience and pathway taken. In terms of career progression, it is useful to consider where alumni are three years after graduation.

所属院系

进入哪个院系学习？ Faculty of Management, Law & Social Sciences

中国学生入学要求

为来自中国的学生设计 For first class degree classification students need to have bachelors degree with 85%; For 2:1 degree classification students need to have 80% and for 2:2 degree classification students need to have 70% are considered. You will need to achieve an Overall Band score of at least 6.0*, with at least 5.0 in each of the four sub-tests (speaking, listening, reading, writing) or 5.5 in each of the sub-tests if you require a Tier 4 visa.

课程信息

学制：全日制(15 个月)全日制(1 年)

学费：£17,682.00 (¥ 159,667) /年

开学时间：2022七月10日, 2022一月17日, 2022四月25日

申请截止日期：2023一月17日

留学地点：University of BradfordRichmond Road,Bradford,BD7 1DP, England