• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The marketing concentration focuses on the needs and wants of the organization’s key stakeholders. In particular, understanding how customer perceptions and preferences evolve and how the firm can influence them are fundamental determinants of an organization’s long-run success.

Students pursuing this concentration acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. They also acquire practical experience in the application of these concepts and methods, via half-semester mini-courses (e.g., new product development, advertising, and retailing).

Many students with a concentration in marketing have gone on to work in brand management, advertising, sales, marketing research consulting, as well as pursuing their own entrepreneurial ventures.

所属院系

进入哪个院系学习？ Wharton School

中国学生入学要求

为来自中国的学生设计 Students must have a minimum score of 600 in paper based TOEFL.

课程信息

学制：全日制

学费：US$51,156.00 (¥ 331,179) /年

开学时间：预计在九月 2022

申请截止日期：

留学地点：Wharton School3733 Spruce Street,PHILADELPHIA,Pennsylvania,19104, United States