• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

At the Sawyer Business School, you'll learn how to create effective integrated business strategies that include marketing, publicity, research, and advertising.

You have the option to choose one of the following marketing concentrations; however, choosing a marketing concentration is not required.

Marketing concentrations for undergraduate students:

Sports Marketing

Digital Marketing

Product Innovation & Brand Marketing

Global Marketing

Professional Selling

Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements; MKT 317, MKT 322, MKT 419, and MKT 499, as well as follow the instructions below for their area of personal interest.

Learning Objectives

Demonstrate ability to choose appropriate research design for given marketing research study parameters. For example: Exploratory Research, Descriptive Research, and Causal Research

Demonstrate ability to apply appropriate statistical analysis method.

Identify Relevant Marketing Environment Factor Analysis.

Identify associated trends for each relevant factor.

Understand implications of the environmental scan for marketing strategy, in terms of segmentation, targeting, and positioning (STP).

Implement the strategy in the form of the 4Ps (Product, Price, Place, and Promotion).

所属院系

进入哪个院系学习？ Sawyer Business School

中国学生入学要求

为来自中国的学生设计 Students must have high school qualification. English language requirements: TOEFL or IELTS score (TOEFL minimum is a 79, IELTS a 6.5); PTE-Academic with a minimum score of 54; DUOLINGO English Test-DET (Minimum score of 105).

课程信息

学制：全日制(124 学分)

学费：US$41,242.00 (¥ 266,997) /年

开学时间：2022九月8日, 2022一月18日

申请截止日期：1-Dec-22

留学地点：Sawyer Business School73 Tremont Street,BOSTON,Massachusetts,02108, United States