• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

In the quickly evolving world of advertising, currently growing at over 17% annually, traditional media and conventional methods of advertising are simply not enough to capture the attention of an increasingly sophisticated consumer bombarded by thousands of advertising messages daily. Through use of lectures, readings, and by being engaged in group projects focused on consumer response, students will become familiar with the media tools and continuity practices necessary to implement a fully integrated advertising and communication campaign. Students will learn that advertising “at” the consumer is not enough anymore, and that success today relies on the ability to create a dialogue with the recipient of the message while building brand loyalty.

Career Outcomes

The American Association of Advertising Agencies (AAAA) has warned that advertising professionals will meet unique challenges in the coming years related to digital media and media transparency, issues for which individuals will need additional training

The M.S. in Integrated Advertising Communications is unique within the New York Metropolitan area where thousands of professionals are looking to differentiate their educational qualifications and gain a competitive edge in the advertising industry. It provides a solid foundation for professions that cross advertising, communications, media agencies, and graphic and art design groups. In addition, growth areas such as health care, tech and legal services, are advertising for the first time, trying to gain a professional edge. In many cases, the individuals given advertising responsibilities have not been professionally trained. The CPS MS in Integrated Advertising Communications will provide a welcomed advertising education for these individuals.

所属院系

进入哪个院系学习？ College of Professional Studies

中国学生入学要求

为来自中国的学生设计 Applicants must have an evidence of a baccalaureate degree from an accredited college or university including official transcripts from each institution attended. English Language Requirements: TOEFL (Test of English as a Foreign Language) examination. Successful candidates present a score of 500 on the paper-based test; 173 on the computerized test; 61 on the internet based test; or 5.0 on the IELTS (International English Language Testing System).

课程信息

学制：全日制(30 学分)

学费：

开学时间：2022九月2日, 2022一月24日

申请截止日期：

留学地点：St. John's UniversityQueens Campus,8000 Utopia Parkway,QUEENS,New York,11439, United States