• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Digital developments have disrupted the marketing landscape and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital, data analytics and measurement within the marketing function. This degree has been carefully designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, online world.This course educates you to be a professional, aware of and able to effectively respond to and thrive in such a turbulent environment, as well as practically apply digital marketing skills to a wide range of situations. This requires an educational approach that not only builds on existing academic and industry research and knowledge, but also allows for practitioner input and keeps you ahead abreast of changes in thought, behaviours and technology.Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year.With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections. Why Choose LSBU?• We are incredibly proud of our degree and truly believe that it gives you an outstanding foundation in overall marketing theory and practice as well as specialist knowledge in key digital marketing technology.• Our team have extensive practitioner and academic experience and are passionate about marketing and teaching marketing to the next generation of professionals. • We offer key digital certifications such as Hootsuite academy, LinkedIn learning pathways and Salesforce training, enhancing your employment porospects• Our links with the CIM offer industry accreditation• Our relationships with key industry professionals offer you access to exciting guest lectures, internship opportunities and networking• Initiatives such as the CIM Marketing club (run by our students) give invaluable access to senior marketers as well as experience in event marketing• Our use of live case studies within modules and assessments offers invaluable practical marketing experience

所属院系

进入哪个院系学习？ Management and Marketing People

中国学生入学要求

为来自中国的学生设计 To apply for an undergraduate course at LSBU you need to have one of the following: Senior High School Graduation Certificate with a minimum of 70-80% (course specific requirements may apply); Chinese University / College Entrance Examination ('Gaokao') with a minimum of 350-400 in relevant subjects; Vocational College Diploma ('Gaozhi') diploma with average marks of 70% minimum; suitable UK Foundation course with a minimum of 60%; minimum English language requirements are as follows: IELTS 6.0 with all skills at 5.5 or above.

课程信息

学制：全日制(3 年)

学费：

开学时间：2022九月

申请截止日期：

留学地点：LSBU Main Site - Southwark Campus103 Borough Road,London,Southwark,SE1 0AA, England