• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Master the latest developments in communication while focusing on public relations and advertising. Suffolk University's Master of Arts in Communication program lets you do both in Boston. And thanks to our perfect location, you can easily apply your graduate studies at career-shaping internships and full-time roles close to campus.

At Suffolk, you can take courses on strategic marketing, public relations, intercultural communication, global branding, gender communication, advertising, campaign management, and much more.

You'll learn to combine technology and theory to create effective messaging strategies for targeted audiences. To prepare you for real-world success, our state-of-the-art communication facilities feature a cutting-edge social media lab, media production and post-production facilities, and 'smart' classrooms designed to foster the innovation and collaboration prized by today’s employers.

You’ll graduate with real-world experience and develop valuable connections to leading advertising and PR firms in Boston, across the country, and around the world.

Degree Requirements: 12 courses, 36 credits

Core Requirements (1 course, 3 credits)

Choose one of the following:

ADPR-701 Applied Communication Research

ADPR-702 Marketing Communication Research

Concentration Requirements (7 courses, 21 credits)

ADPR-700 Introduction to Communication

ADPR-709 Content Management

ADPR-770 Seminar in Advertising

ADPR-771 Web Design

ADPR-772 Social Media

ADPR-775 Crisis Campaign Management

ADPR-777 Public Relations

Electives (4 courses, 12 credits)

Choose four Advertising, Public Relations, & Social Media graduate courses.

A variety of classes are offered in a rotating manner on advertising copy, health communication, non-profit communication, branding, event planning, usability and information architecture, networked society, and other topics.

Learning Goals & Objectives

Learning goals and objectives reflect the educational outcomes achieved by students through the completion of this program. These transferable skills prepare Suffolk students for success in the workplace, in graduate school, and in their local and global communities.

Learning Goals

Students should...

Be prepared for advanced professional careers in Public Relations, Advertising and Integrated Marketing Communication, as well as for advanced graduate study.

Learning Objectives

Graduates should be able to...

• Develop an understanding of the theory and research that forms the basis of Public Relations, Advertising, and Integrated Marketing Communication
• Develop an understanding of the theory and practice of advanced messaging strategies and tactics and their impacts on the audience
• Examine the interactions among Marketing Communication and broader social, political, and cultural contexts
• Develop the specific skills of marketing communication

所属院系

进入哪个院系学习？ College of Arts and Sciences

中国学生入学要求

为来自中国的学生设计 Students must have a bachelor's degree from a regionally accredited college or university in the United States, or an equivalent degree granted by an institution in another country (as determined by the Office of Graduate Admission). English Language Scores: A minimum TOEFL score of 80 in the iBT scoring system (with no sub-score lower than 17) or 550 on the paper-based is required to be considered for full admission. International English Language Testing System (IELTS) - A minimum score of 6.5 (with no sub-score below 6.0) is required to be considered for full admission. PTE-Academic (Pearson Test of English) - A minimum score of 65 is required to be considered for full admission.

课程信息

学制：全日制(36 学分)

学费：US$32,160.00 (¥ 204,599) /年

开学时间：2022八月, 2022一月

申请截止日期：15 July 2022, 1 December 2022

留学地点：College of Arts and Sciences73 Tremont Street,BOSTON,Massachusetts,02108, United States