• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

How many influential and inspirational brands got to where they are with the help of their advertising? Apple. Geico. Coca-Cola. Lincoln. These corporate giants have created an identity and culture through the narratives they’ve weaved into their marketing. If you’re interested in playing a part in writing these stories, then a Marketing major may be right for you.

UTSA’s Marketing Program

UTSA’s Marketing degree will teach you how to uncover the processes that create successful brands, products and services. You’ll explore how companies communicate the power of their brands through traditional and digital advertising and through social media in our multicultural and global world. As marketing is fundamental in creating value and connecting, satisfying and retaining clients, it’s become essential in nearly every industry. A degree in marketing will prepare you for careers in advertising, promotions, sales, market research, SEO outreach and more.

What You’ll Learn

As a marketing major, you’ll have the option of learning a business competency as you work toward completing your degree. These competencies are available through elective courses and aim to develop a greater set of marketable skills for business majors. The competencies available for marketing majors are analytics, entrepreneurship, international business, leading change, modeling and risk management.

Marketing majors can also choose a track in Sport, Event and Tourism to prepare for careers in amateur athletics, facilities management, health and fitness, professional sports, sports media and more. Tracks are declared after you’ve been admitted and have met with your academic advisor.

Skills and Interests for Marketing Majors

While many skills and interests translate to potential careers as a Marketing graduate, some are more commonly sought after than others. Marketing may be a good fit for you if:

• You enjoy working with others • You like being creative and artistic • You enjoy sharing stories • You are well organized • You are a good planner

Careers in Marketing

Top job titles for Marketing graduates include:

• Marketing Manager • Marketing Specialist • Sales Representative • Sales Manager • Account Manager/Executive • Communications Specialist

所属院系

进入哪个院系学习？ College of Business

中国学生入学要求

为来自中国的学生设计 Possess equivalent of a U.S. high school diploma. Minimum 2.5 GPA (4.0 scale). English Language Proficiency: A TOEFL Internet-Based Test (IBT) score of 79 or greater. A TOEFL Paper-Based Test (PBT) score of 550 or greater. An IELTS score of 6.5 or greater. A PTE Academic score of 58 or greater. A Cambridge C1 Advanced minimum scale 180 grade C or higher.

课程信息

学制：全日制(120 学分)

学费：US$25,606.00 (¥ 165,771) /年

开学时间：2022八月23日, 2022一月18日

申请截止日期：1 June 2022, 1 November 2022

留学地点：College of BusinessBusiness Building,One UTSA Circle,SAN ANTONIO,Texas,78249, United States